Jun 25, 2012

G. Howard Hodge, American Milliner


Another day lost to research, but here is the result.

G. Howard Hodge

G. Howard Hodge was one of the best known American milliners of the mid 20th Century. Born in Woodland,Ca. outside of Sacramento in 1891, he was the son of a farmer turned grocer. As a teenager, he moved on to San Francisco, working as a stock clerk at Mueller and Rans millinery factory. Prior to WWI, he had become a traveling salesman for the firm. After the war, Hodge started a factory at 15 Stockton St. in San Francisco. He launched the Catallan line of hats from a later factory on Market Street. By 1928, he was established in New York with G. Howard Hodge Hats, Inc. and was chairman of the Millinery Quality Guild by 1937. The Guild later changed their name to the Millinery Creators Guild. His label in the 1950s shows 711 Fifth Ave. as the business location. His daughter Dorothy Hodge Ennis was a sale executive for the firm.

Hodge applied for design patents for hats in 1943 and 1948. National newspaper and fashion press coverage of his new styles started in 1928 and was extensive until 1963. He died May 13, 1966. His designs were inventive and well made for the higher end of the market. Hodge did also manufacture licensed adaptations of Paris lines.

1950s Black and Red Straw Hat with open back currently available at Past Perfect Vintage

And from our archives:
 Soft Crown 1950s Straw Hat
1940s - 50 Wide Brimmed Black Beaded Felt with open back 

 1940s Veiled Felt Hat with rhinestones and pearls 

Later 1950s in ombre straw and grosgrain ribbon


Mary Robak said...

So complete, it felt like I got to know the man, and the label. Thanks for sharing,

History Wardrobe said...

I've just been tempted to buy a Howard Hodge hat from the 1940s. It is divine! Thank you for sharing this background information - very helpful