From our recent updates to both the webstore and our etsy store, I wanted to show you a few American designer pieces that may not be major names, but do show the variety and quality of Ready to Wear that was available to American buyers in the 1950s and 60s.
Plattry was a respected American sportswear and separates designer of the 1940s and 1950s who later designed a line for Teal Traina in the 1970s. For a great deal more on Plattry: Kickshaw Productions.com has a great post on her work with a beautiful print set.
Dorothy McNab ran her boutique in Montego Bay, where she sold resort wear using ethnic fabrics and inspired clothing - and it wasn’t inexpensive. The Miami News of April 7,1963 refers to her as the “one of Jamaica’s most famous designers whose styles are worn all over the world”. She both printed fabrics and designed and made clothing.
From the Vintage Fashion Guild: "Adele Simpson started her career as a designer at Ben Gershal in 1927. Her sister was employed there, and Gershal hired Adele after asking her sister about who made her dresses. In 1942 she went to work at Mary Lee, where she worked under her own name by 1944. She purchased the company in 1949 and renamed it Adele Simpson, Inc.
Her husband, Wesley Simpson, designed many of the fabrics Adele used in her early designs. She was known for her usage of fabrics, and for her practical, wearable designs.
Adele Simpson was known throughout the 1970s and 1980s for chemise dresses and shirtwaists. After she retired in the early 1980s, the company was run by Adele’s daughter, Joan Simpson Raines.
Designers are often carried away. They make sensational things. I’m tempted that way myself. Adele Simpson, 1976"
Also from the Vintage Fashion Guild:
"Nettie Rosenstein(1895?-1980) started making clothing professionally in 1919. She worked throughout the 1920s in various design jobs and in 1931 she started her own label.
Rosenstein became known for her Little Black Dresses and for her evening gowns. Her dresses were fitted on models of the correct size, rather than on a very small model and graded up. For that reason, her clothes were flattering to many figure types. She also was interested in the complete ensemble and had hats, to wear with her designs, made by Mme. Pauline and gloves and handbags made to accentuate the designs.
She was the designer of both of Mrs. Mamie Eisenhower’s inaugural gowns. In 1957 Rosenstein began designing sportswear and bathing suits. She closed her clothing business in 1961, but continued to design handbags and jewelry."