Aug 10, 2010

Sports Shorts, 1942



Just a bit of war propaganda for the youth, 1942 version, put out by Stewart's Dry Goods. Mixed with a chaser of baseball news and trivia, Hollywood special effects trivia, Glenn Miller bio, contest, and, I kid you not, How to Tango. Plus fashion news. Some things do not change: baseball, trivia, the fascination with movie making, but some things definitely do.


All I can say is that if a 13 year old boy came up to me today and wanted to know How to Tango, I would stand there with my mouth agape. Or I'd call his mother. And we'd have some words.


These are clothes ads for boys' clothes, too - not men's. How many boys do you know who have a 3 piece suit in their closet? A real matching suit with a second pair of coordinating pants? And at only $20.


It was different world in April of 1942, that's all I am saying.



1942 Stewart Dry Goods Co. Louisville, KY Booklet

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